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What is the Meaning of the 231134421 BE READY Video?

A simple and cryptic video has been making the rounds on the conspiracy and paranormal message boards on the internet.  Known only by the title of #231134421 BE READY, the one minute video shows a man in front of a futuristic touch screen with images of past terrorist attacks.

There is no narration to the video which was uploaded to YouTube on October 29 by user Oscarwilly65.

There is backwards text that appears in the video:

YAWA NUR which is ‘Run Away’ when spelled out.

and

RETAW YN ROTCES which translates to ‘Sector NY Water.’

Is there a sinister message here or a viral marketing scheme?

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