On June 20, 1975 a movie about an angry fish opened in about 500 theaters around the country. It was called Jaws, it was directed a guy named Steven Spielberg, it was scary as hell, and it changed the world forever. Its unique release strategy (wide instead of limited), intense television marketing campaign, and record-breaking box office essentially created the summer movie season (and made Spielberg a household name). 40 years later, regardless of its impact, Jaws remains a masterpiece, and a much better and more interesting movie than the vast majority of so-called summer blockbusters that it birthed.
The classics of this genre featured danger and destruction on a scale a guy could wrap his head around; a hijacked airplane, a skyscraper on fire, a capsized ocean liner filling with water. But when you live by spectacle, you die by it too. And so the disasters got bigger and bigger, one movie trying to top the next, until it became an arms race of planetary devastation. One movie blows up the White House, the next one washes it away in a tidal wave. Where do you go from there? An exploding tidal wave? At this point, if your disaster movie isn’t eradicating a large portion of the globe, don’t even waste your time.
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