The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
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