Bad Music Drives Customers Out Of Stores
November 8, 2011 10:10 AM This story caught my eye because it’s something I experienced a few days ago. Ever leave a store because you were annoyed by their music? If so, you’re not the only one.
I was shopping at a big chain store the other day and their sound system drove me crazy. It sounded like something from “The Exorcist!” It was all distorted and fuzzy and after a few minutes of browsing, I thought it best to come back another time when it was working properly. Fifty percent of shoppers surveyed admit they’ve left a store because they were so annoyed by the music that was being played in the store. Twenty three percent would be unlikely to shop again at a store that plays music they don’t care for and seventy five percent of shoppers say they definitely notice the music that’s being played in a store. Liking the music in a store does matter. Forty percent of shoppers will stay longer in a store to shop if they like the music, which is exactly what the store wants you to do. Do you care what music a store plays as you shop?
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