Beyonce was in the Big Apple on Wednesday to launch her new Pulse fragrance. We have the full scoop from PopCrush.

According to our style editors, Beyonce was ‘toned down’ in a simple side braid, but still managed to look absolutely flawless. With respect to fashion and Pulse’s blue perfume bottle, she kept things single-toned with an all blue outfit, complete with sparkling blue earrings to match her sequined jacket and sequined mini-dress.

You can check out the pictures of Beyonce at the Pulse fragrance launch in New York City by clicking here.

Do you think she’s trying to accentuate her baby bump or hide with her recent wardrobe choices?