The anonymous millionaire that's been giving away money and goes by @HiddenCash on Twitter, hit the beaches of New York.

Instead of envelopes filled with money, Pez Dispensers were buried in the sand.

People came out in droves to dig up the free money.

Why is someone giving away money?

‘I’ve made millions of dollars the last few years, more than I ever imagined, and yet many friends of mine, and people who work for me, cannot afford to buy a modest home in the Bay Area. This has caused me quite a bit of reflection. I am determined to give away some of the money I make, and in addition to charity, to do it in fun, creative ways like this. This is my way of giving back to the community and also having fun.’

The Hidden Cash trend started in San Francisco and shows no sign of slowing down.