Idol’s Got Coke; X-Factor ?
December 22, 2010 9:29 AM US ‘X FACTOR’ REPORTEDLY SIGNS $55 MILLION DEAL WITH…
PEPSI:
A source told the Daily Mirror, “The deal is ostensibly between broadcaster Fox and Freemantle who make the show, not between Simon [Cowell] and his company Syco. But it’s a massive coup for him — and shows how the big brands are all desperate to be associated with a man deemed to have the Midas touch.” The source added, “The icing on the cake is that American Idol — which Simon used to be a judge on — is sponsored by Pepsi’s biggest rival. Simon is absolutely thrilled.”
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