Central New Yorkers, prepare yourself - IHOP has changed its name. The restaurant best known for its pancakes has dropped the P.

IHOP, The International House of Pancakes says they're changing their name to IHOB - and the B stands for burgers. I'm not sure how you get from pancakes to burgers, but as you might imagine, other fast food restaurants who specialize in burgers are none too pleased.

The burn of the day definitely goes to whoever runs Wendy's Twitter account:

Burger King went a step further and (temporarily) changed its name to "Pancake King."

 

Burger King Screen grab

What about McDonald's, the lord of burgers? They didn't even bother to respond. They're McDonald's and they don't care about your pancake burgers, IHOB.

The restaurant formerly known as IHOP says they don't know how long they'll stick with the IHOB name, and they are fully converting a Hollywood, CA IHOP over to the new brand - but it seems like this is just a whopper of a publicity stunt to promote their lunch and dinner menus, and a fresh offering of burgers.

  • Big Brunch – IHOb knows how to put breakfast on a burger. The Big Brunch Steakburger includes IHOP’s custom-cured, hickory-smoked bacon, a fried egg, a crispy browned potato, American cheese and a delicious new signature burger sauce that compliments the savory flavors.
  • Cowboy BBQ – This may be how the West was won. This sky-high Steakburger includes two thick, crispy onion rings, custom-cured hickory-smoked bacon, American cheese, lettuce, tomato and mouthwatering tangy BBQ sauce.
  • Jalapeño Kick – For those who like a little excitement in their lives, there’s the Jalapeño Kick Steakburger with a spicy blend of sautéed jalapeños, Serrano peppers and onion, custom-cured hickory-smoked bacon, Pepper-Jack cheese, lettuce, tomato and jalapeño mayo.
  • Mushroom & Swiss – A match made in burger heaven with a blend of sautéed mushrooms and onions, Swiss cheese and creamy mayo.
  • The Classic – Truly a burger classic…melting American cheese, lettuce, tomato, red onion, pickles and the brand’s new signature Steakburger sauce.
  • The Classic with Bacon – Only bacon can improve on an American classic, which is made with custom-cured hickory-smoked bacon, melting American cheese, lettuce, tomato, red onion, pickles and the brand’s signature burger sauce.
  • Mega Monster – No need to fear this monster…two premium Steakburger patties, American and White Cheddar cheeses, lettuce, tomato, red onion, pickles and the brand’s signature sauce.

What do you think about this? Are you headed to IHOB to try a burger? 

BONUS VIDEO: