Madonna will always be remembered for her amazing and evolving style. Whether it was the armful of black rubber bracelets, the “boy toy” belt buckle, the cone-shaped corsets or her punk rock-inspired version of Marilyn Monroe’s look, Madonna has set the bar incredibly high. She will set it higher with a new clothing line called “Truth or Dare”, and we have the full story from PopCrush.

Madonna is in the process of targeting another consumer and age demo, the 27-50 age bracket. As a result, her latest clothing line will appeal to women who, like Madonna, desire a sexy, timeless style. She is launching Truth or Dare by Madonna under her MG Icon umbrella, which Material Girl also falls under.

In a statement, Madge said, “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix who can help translate my vision to reality.”

You can keep up with all the Madonna happenings by visiting her non-music YouTube channel.