Contact Us

NASCAR 2013 Season: The Marketing Success Of Danica Patrick Means Plenty Of Pressure

Danica Patrick.  Whether you’re a NASCAR fan or not, you’ve probably heard of Danica Patrick.  She’s not the current points leader for the Sprint Cup, but she’s got even more star power than current leader Jimmy Johnson.


Photo by Jamey Price/Getty Images



Danica Patrick’s entrance into a full time ride at NASCAR’s highest level has been a huge story.  She’s even drawn casual race fans to watch more closely.  When she won the pole for the Daytona 500 and then ran well in the race, the mania surrounding her surged to new heights.   How much impact does the #7 driver have on social media?  Get this.  She had 971 million impressions on Twitter from the time she won the Sprint cup pole (the first time a woman ever has) to being  first to lead at Daytona.    All that in eight days!   This translates into mega-star power and big money.  She was invited to the White House for the Easter Egg hunt and to meet President Obama and Michelle Obama.  A recent USA Today article stated that Patrick is now the top ranked NASCAR driver in the Davie-Brown index.  This ranks the marketing and commercial potential of thousands of celebrities in all areas of pop culture.  According to this index, Patrick is the equal of George Clooney and Justin Timberlake in terms of endorsement power.  She is in the top six percent of all celebrities in terms of influence.  In the stock car racing world, she is number one, ahead of Dale Earnhardt Jr, ahead of five time champion Jimmy Johnson, three time champion Tony Stewart and current champ Brad Keselowski.


All of this is great news for Patrick and her main sponsor  However, this exposure and popularity comes with a price.  Huge publicity means huge expectations.  Patrick is a rookie in Sprint Cup racing.  Her average finish was 26th until a very impressive 12th place at Martinsville last Sunday.  The good news is that some of the next races are at fast, wide, intermediate tracks which offer Patrick an opportunity for a good finish.  If she has a few more top tens and can finish in the top 25 in points, NASCAR nation will recognize that as a very respectable showing for a rookie.  Right now, points or not, she is North America’s most influential race car driver.


Next: National Anthem Auditions



Best Of Lite 98.7

Recommended For You

Best Of The Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for LITEHOUSE CLUB quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive LITEHOUSE CLUB contests, events, coupons, presales, and much more delivered to you for FREE.