No More Big Macs in Bolivia – McDonald’s Bows out of South American Country
The fast-food giant McDonald’s recently closed its restaurants in the South American country of Bolivia. Despite the popularity of beef in neighboring Brazil and Argentina, Bolivians never got a taste for American style hamburgers.
Pravda, which reported the story, states that the Bolivian palate prefers slow-cooked foods and the fast-food concept never caught on.
In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make the meal. Fast food is not for these people, the Americans concluded.
Check out this McDonald’s commercial which aired in South American countries, including Bolivia.