dove commercial

All I wanted to do yesterday for Father's Day was relax, cook on the grill and then watch a little TV.  And then it happened, a commercial came on for Dove that teared me up a bit.

A patch to help you stop smoking?  Sure, we all have heard about that.  But what about a patch that helps women feel better about themselves?  Cue the new Dove "Beauty Patch" commercial.  Does the commercial demean women and portray them as stupid or are people getting too upset over this?