The rumors in January that Amazon was going to increase the cost of their Prime subscription were true.    Amazon is indeed raising the price for an Amazon Prime subscription by $20 this month.

Photo by Matthew Lloyd for Getty Images

Beginning March 20th, the cost for Amazon Prime increases to $99.  Currently, it's $79.  Starting on April 17th, existing Prime members will pay the new $99 rate when renewing their Prime subscription.

The cost for student Prime is also increasing to $49.

I signed up for a free three month trial of Amazon Prime a few months ago.  Looks like I better sign up for Prime before March 20th so I can keep that extra $20 for another year.

Will you keep your Amazon Prime subscription?

(Source: USA Today)