Sure it's only February, but before you know it the weather in Central NY will warm up and motorcyclists will take to the road. Please take 30 seconds to watch this ad and remember to always look twice, it may save a life.

Now I'm not a motorcyclist but, like when driving a car, escape routes should be considered for every intersection. It seems that this rider did not have one planned. Perhaps in this ad, there has been some editing, but still...looking twice really is a good idea.