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What’s the Hot Toy of 2011? There Isn’t One

Tickle Me Elmo
Photo by Fisher Price/Getty Images

It seems there’s one every year, the one toy that every child clamors for.  The one that’s sold out on Black Friday by 6AM and leaves parents scrounging.  In the past its been Cabbage Patch dolls and Tickle Me Elmo.  So what’s the must have toy of the 2011 holiday season?  There isn’t one.

Retailers are scratching their heads saying that no toy stands out among others this year.  A spokesperson for Target tells the New York Times,

We are not seeing people clamor for any single item

Further,

more than half of parents recently surveyed by UBS and America’s Research Group said they felt there was no must-have toy this year, and more than one-third said it was hard to find toys and gifts because nothing was new

Read the full NY Times Story.

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