I've been in the radio industry for over a quarter of a century now and I've seen all kinds of tactics used by record companies to get us to play their songs. I recall requests coming in from out of town phone numbers asking for new songs yet to added to our playlist. Really? Has PSY and "Gangnam Style" been viewed over a billion times or just over 38 million? Are Nicki Minaj, Rihanna, and Justin Bieber really that popular? According to GetWriteGossip.com, they're not.
It has been discovered by YouTube that hackers were able to build up the numbers of views or likes on a YouTube video which makes the clips appear to be more popular than they really are. This inspires us radio people to consider adding these songs to our playlists increasing their exposure. That could lead you to head out to the music store or online to purchase your new favorite tune. Is this unfair or just insightful marketing tactics? What strikes me as ironic is that radio programmers have gotten into trouble from the FCC and record companies for artificially inflating spin counts, and now record companies are in trouble, or should be, for artificially inflating view counts. Should they?