Burger King Converts Location to Fries King
Did a new chain restaurant open in Chicago? People in one neighborhood were surprised to see their local Burger King converted to a 'Fries King.' What's going on?
The photo of FRIES KING was uploaded to Reddit's r/MildlyInteresting board recently showing the 'former' Burger King location on Southport Avenue in Chicago.
Fries King appears to be a marketing gimmick for Burger King to promote their new crinkle cut 'Satisfries' french fries.
Logging on to FriesKing.com redirects to BK.com.
UPDATE 11:45AM
Burger King's Facebook page has been re-branded as 'Fries King - Formerly Burger King.' A photo album of 'Fries King' locations includes the caption 'And you thought we were bluffing. From now on, it’s all about the fries!'
Update 12:40PM
Industry trade publication AdWeek picked up the Fries King story with an article that focuses in on the confused reaction of consumers to the marketing.
[Reddit]
Amazing 3D Chalk Art Created by PepperInk's Eric Maruscak at the Utica Music and Arts Festival [VIDEO]
You've got to see the amazing time lapse video of the creation of a piece of 3D chalk art as part of the Utica Arts and Music Festival.'