breast cancer awareness

October is Breast Cancer Awareness Month. Wearing pink is great, but the most important thing you can do to is to get your mammogram. If you're wondering what to expect - I've got you covered.

People all across the country are showing their support for Breast Cancer Awareness this month, and right here in upstate NY, there's a pretty spectacular show of support on display.

Pink Ribbon Bagels are back at Panera Bread for Breast Cancer Awareness month.

With it being October, Lite 98.7 has asked for your support for breast cancer awareness month. Here are just some of our Treasure Your Chest Crusaders.

The students of the Madison Oneida BOCES in Verona Pre-Nursing Class of 2016 became Treasure Your Chest crusaders supporting breast cancer awareness.

The Neighborhood Center in East Utica joins Lite 98.7's Treasure Your Chest campaign during October's Breast Cancer Awareness Month.

John Negrin of The Utica Comets is a part-owner of a new brand of men's underwear called 2UNDR. This brand of underwear is not only comfortable, but by buying them you can contribute to a great cause. In October for Breast Cancer Awareness month 10% of proceeds from the sale of these pink undies will go towards Breast Cancer Research.

October is 'Breast Cancer Awareness Month' and we'd like to give you the details about the Making Strides of Utica, NY walk. It's scheduled for Sunday October 19th at 8:30 at the Masonic Care campus on Bleecker Street in Utica. They hope you'll join their volunteer family where you can make even more of an impact in the fight to end breast cancer.

Sangertown Square Mall is going pink on social media this month. During October, likes on the Sangertown Square Facebook page will equate to donations to the Carol M. Baldwin Breast Cancer Research Fund.

Benny's friend Kevin James stopped by the studio to encourage us not to miss a once in a lifetime show, Benny’s Lost 80's Bash featuring Central New York's own, Benny Mardones. This concert benefits the Carol M. Baldwin Breast Cancer Research Fund of CNY. You are going to see a variety of 80's legends live on stage!

In one week, Saturday, May 10th 2014, the streets of Rome NY will be filled with over 200 walkers wearing pink ribbons assisting the Avon Foundation, a champion in the fight against breast cancer.There is still room for you as walkers are welcome up to the day of the walk, but they encourage you to contact them prior to May 10th so they can keep things in order.

When I first saw the picture of a middle-aged man wearing nothing but a pink tutu I thought it was ridiculous. When I watched the video, I realized that it was truly a beautiful story.