The NBC weight loss reality show 'The Biggest Loser' is making the 'fat camp' fashionable by opening The Biggest Loser Resort near Niagara Falls, New York.

Biggest Loser resorts already exist in California and Utah and now the concept is expanding to the East coast.  Located in Java Center, which is southeast of Buffalo, Biggest Loser Resort Niagara offers 'campers' in inclusive fitness and healthy food plan.

Being a part of The Biggest Loser doesn't come cheap.  1 week at the resort costs $2695 a week while an 8 week stay runs $19,200