Katy Perry Creating Jewelry Line for Claire’s
In her March Vogue cover, Rihanna admitted to wearing gobs of cheap jewelry, specifically from mall retailer Claire’s, saying, “My jewelry’s all fake—from Claire’s.” Well, it looks like RiRi will continue to wear pieces from the teenybopper store, as her bestie Katy Perry is now designing and creating a line of jewelry for Claire’s.
The range will be called ‘Katy Perry Prism’ and will be sold at 3,000 worldwide Claire’s locations. It marks the first time that the retailer has ever launched a global collection. Well, this is Katy Perry we are talking about. She is a worldwide style icon! And we can pretty much expect Rihanna to support her efforts by wearing Perry-crafted pieces. Since that’s what BFFs do.
The Katy-designed collection will boast limited edition articles, seasonal novelty items, collectibles and more, all inspired by her music.
Claire’s exec Jim Fielding told WWD (via Yahoo) that Perry will create the designs herself.
The reason that Perry was selected to craft her own Claire’s accessories over the aforementioned RiRi or Taylor Swift or any of her other stylish peers? Simple. She was the most popular celeb among the brand’s target demo.
“When we survey our girls around the world, she’s the superstar that resonates globally,” Fielding told WWD. “We’ve done smaller deals and always carried different products. Katy is our big one.”
He also pointed to the singer’s aesthetic, her fashion point of view, her understanding of her brand and the fact that she has always wanted to design for her fans as the reasons this partnership is perfect. Perry’s style is cute and girlish, so we cannot wait to see what she comes up with.
Perry’s portfolio continues to expand. She also has several fragrances, a new CoverGirl endorsement and had previously repped GHD hair tools, the latter of which didn’t exactly end well due to a lawsuit.