One Super Bowl ad that is getting a lot of talk is the Nationwide Insurance.  But, it wasn't the kind of talk the company was hoping to receive.  Their commercial for preventable childhood deaths is being widely criticized.When social media went ablaze with complaints, Nationwide offered a quick response saying their goal was to start a conversation.  Read their statement below, and if you missed the commercial, you cant watch it at the bottom.

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.