Watch CNY’s Olympic Luger Erin Hamlin Turn Into ‘The Rocket’
First, there was the feature article in Cosmo. Then, Topps included her in a set of its trading cards featuring members of the 2018 United States Winter Olympic Team. How do you top that?
Well, now she’s become larger than life, courtesy of the folks at United. In a special ad campaign, the airline compares the exploits of Hamlin and her fellow Olympians to the dedicated work of selected United employees by turning them all into superheroes.
Here's how the TV spots look:
Hamlin is a star right up front and gets to deliver the big punchline. As you might imagine, a lot of hard work and special effects went into the making of these ads. There was a "green screen" and a big-time Hollywood director, an orchestra with a prominent composer-conductor, and a whole lotta advertising magic. Watch how they pulled it off:
United Airlines even produced actual action figures for all the Olympians and employees starring in the commercials. Here's a picture of Hamlin's from her Facebook page:
Go, United. Go, United States. And go, Erin. We'll be watching.