Is there a subliminal message hidden in the new logo for the fast food chain Wendy's?  Perhaps.  Many people have seen the word 'mom' in Wendy's collar.

Hidden messages in brand logos is nothing new.  Have you ever seen the hidden arrow in the Fed Ex Logo?  Or do you know that Amazon.com delivers everything from A to Z? There's a whole world of hidden advertising messages. And it looks like Wendy's has joined the club.

Can't see the hidden mom in the logo above, which the company debuted in 2012?
It's hidden a bit in the multicolored logo. The word is spelled out much clearer on the soft drink cups as shown in the photo below.

What do you think, is the word 'mom' a coincidence or is Wendy's trying to send a message about their product?