You can still be a Toys R Us kid in Central New York, thanks to your favorite Target store.

TRU Kids, the company that bought the Toys R Us brand, is partnering with Target to bring Toys R Us back to life. Target will now power the Toys R Us website.

This doesn't mean you'll see Target's brick and mortar toy department re-branded as Toys R Us, but if you visit and try to buy a toy - you'll be redirected to the Target website.

What does this mean for Target and for Toys R Us? According to, this is good news for both brands. Target will get an even bigger share of the holiday toy sales pie, and Toys R Us will have an online presence ahead of the holidays as it opens two new Toys R Us stores in New Jersey and Texas.

TRU Kids CEO Richard Barry tells "the new site won’t be just for making purchases. Instead, TRU Kids hopes will become a resource for parents looking for the latest toys to buy, and an educational tool for kids. It will have videos, top toy lists and product reviews, for example."

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