This Is Utica’s Most-Searched Costume According to Google Frightgeist

Many of us turn to Google to get ideas about Halloween costumes, and shop online. Now, a new Google feature lets you know which costumes are the most popular in your Central New York neighborhood. You can decide if you want to fit in, or standout.

Halloween is about a week away and the pressure is on to come up with a creative costume. You, like many others, have probably searched Google for a little inspiration. Google has introduced a handy new tool, called Frightgeist, which will let you know exactly what people around you are searching for.

In Utica, the most popular costume is Teenage Mutant Ninja Turtles. Here are the Top 5: 

1. Teenage Mutant Ninja Turtles
2. Unicorn
3. 1980s
4. Queen of Hearts
5. Yoshi

Across the nation, the Top 5 costumes are: 

1. Fortnite
2. Spiderman
3. Unicorn
4. Dinosaur
5. Witch

Still need more inspiration? Google will even help you PICK OUT a costume with their costume wizard - you just have to select how spooky, how trendy, and how unique you want to be on Halloween night.

Judging by the trends, you're probably going to run into a unicorn this year - but what about a Turtle-Spiderman-Ninja-Unicorn? Now that's unique.

What's your costume this year?