Burger King Converts Location to Fries King
Did a new chain restaurant open in Chicago? People in one neighborhood were surprised to see their local Burger King converted to a 'Fries King.' What's going on?
Fries King appears to be a marketing gimmick for Burger King to promote their new crinkle cut 'Satisfries' french fries.
Logging on to FriesKing.com redirects to BK.com.
Burger King's Facebook page has been re-branded as 'Fries King - Formerly Burger King.' A photo album of 'Fries King' locations includes the caption 'And you thought we were bluffing. From now on, it’s all about the fries!'
Industry trade publication AdWeek picked up the Fries King story with an article that focuses in on the confused reaction of consumers to the marketing.
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