So is this some viral Dr Pepper marketing or just a fan way too excited for the Boston Red Sox big win in World Series Game 1 on Wednesday October 23?

Considering the guy was wearing a Dr Pepper shirt and was shown opening a soda to pour over himself, I'm thinking someone, somewhere at the Dr's office must have known something. Watch the video, as hosted on YouTube:

So the question is, wouldn't you want to be a Pepper, too?