Just down the thruway in Albany, the Death Wish Coffee is celebrating after just winning a $4.5 million dollar commercial that will air during the Super Bowl. The best part, they didn't spend a dime on it. 

Death Wish won a competition held by software maker Intuit for a 30-second spot during the third quarter of the big game:

Death Wish beat more than 15,000 other small businesses. Voting was done by the public and Intuit employees.

Death Wish was founded in 2012 by Mike Brown, owner of Saratoga Coffee Traders in Saratoga Springs. He wanted to make a coffee that was super strong for hard-working people.

The ad is really cool, and when you see it during the big game, remember they are a local business from down the thruway.