Welcome Saranac Brewery president Fred Matt to the world of social media. The Utica-area brew master launched his Twitter feed on July 1, 2014.

His first tweet?

Hear ye,hear ye, hear ye -- I am officially on twitter. #guessthatmeansiamCOOL

Fred, you run Saranac, your coolness was never in doubt.

@SaranacFred picked up more than 1000 followers in his first 5 hours on Twitter.