There's Happy Hour, and then there's IHOPPY Hour. It's longer than your typical Happy Hour, and you can enjoy it now at the 535 French Road location of IHOP in New Hartford. Just don't expect alcohol.

IHOP is introducing "IHOPPY Hour" featuring prices of meals and snacks that are comparable to offerings at fast-food chains. At some IHOPs, the specials will be available for takeout.

Instead of one or two hours of discounts, IHOPPY Hour spans eight hours, and runs from 2 to 10 PM daily with $5-$6 entrees and $3 snacks and side dishes. Beverages are $1-$1.50.

Credit: IHOP

The restaurant chain is famous for breakfast foods, but their aim here is to boost their afternoon and evening business. The IHOPPY Hour menu will include some breakfast items and options such as steakburgers with fries.

The Glendale, California-based chain was planning this promotion before the COVID-19 pandemic led restaurants to close dining rooms, IHOP President Jay Johns told USA TODAY.

There are over 1,800 IHOP locations. IHOP is owned by Dine Brands Global—a company that was put together following IHOP's purchase of Applebee's.

Jerry Lapin, Al Lapin, and Albert Kallis founded International House of Pancakes in 1958 with the help of Sherwood Rosenberg and William Kaye.

The initial design for the IHOP building was a steep-roofed A-frame building with a distinctive blue roof, the last such location to be built was completed in 1979. In 1973, the chain's name was shortened to "IHOP" for marketing purposes

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