New Yorkers Serve Up a Politically Correct Beverage

From the people who brought us the complaint that "Baby, It's Cold Outside" is an inappropriate holiday song and "Rudolph the Red-Nosed Reindeer" promotes bullying, here's the latest phenomenon for the sensitive audience.

It's Harmless Coconut Water. Available at Target. And it's not cheap. But, what would you expect from something that's completely harmless? If you want to cut costs, we suggest choosing the HARMFUL version of coconut water.

Seriously, we love the name. Harmless Coconut Water is a product from the folks at Harmless Harvest, a Brooklyn start-up that moved to San Francisco, and is now a $100 million business. The company's founders, Douglas Riboud and Justin Guilbert also espouse fair trade practices and humane employment principles.

As for the coconuts themselves, they are harvested from Thailand and are said to produce a slightly sweeter taste than coconuts grown in other parts of the world.

There is no sugar added, but each eight-ounce serving of HCW contains 14 grams of natural sugar. Bottoms up.