No More Big Macs in Bolivia – McDonald’s Bows out of South American Country

The fast-food giant McDonald's recently closed its restaurants in the South American country of Bolivia.  Despite the popularity of beef in neighboring Brazil and Argentina, Bolivians never got a taste for American style hamburgers.

Pravda, which reported the story, states that the Bolivian palate prefers slow-cooked foods and the fast-food concept never caught on.

In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make ​​the meal. Fast food is not for these people, the Americans concluded.

Check out this McDonald's commercial which aired in South American countries, including Bolivia.