Sometimes, you hear news that makes the hair on the back of your neck stand up. Your rational mind denies it. You remind yourself that no one could possibly be that greedy. No one could possibly be that stupid. No film studio could loathe their audience that much. This is a Rumor with a capital “R,” so grab your fistful of salt, but Bloody Disgusting is reporting that the folks at Lionsgate (who recently acquired Summit Entertainment) are already discussing a reboot of the ‘Twilight‘ franchise.

Of course, this rumor was almost immediately denied by Lionsgate honcho Rob Friedman, who told Deadline: “We are not remaking Twilight. We will happily support Stephanie Meyer if she decides to proceed in any way. But this will be the last one unless that should change.” But what does that mean? If Stephanie Meyer decided there should be a ‘Twilight’ remake (and she’s publicly pondered the thought in the past) not even five years after the first one hit theaters, would Lionsgate follow her? Well, um, yeah. This franchise had made hundreds of millions of dollars and since movie studios have this nasty little habit of thinking with their wallets first, they’d follow Meyer and her sparkling vampires right off a cliff.

This is a disheartening rumor, not necessarily because just as many people loathe these films as those that love them, but because it’s pure naked greed. ‘Batman Begins,’ ‘The Incredible Hulk’ and the upcoming ‘The Man of Steel’ are reboots, yes, but their franchises were rebooted following disastrous films that had done seemingly permanent damage to their names. A ‘Twilight’ reboot is just a plan to drag the franchise’s audience back into the theater for the same ‘ol thing, expecting them to pony up the cash like sheep. It’s just plain icky.

But let’s face the facts: this sounds outlandish and it’s a Rumor and a Rumor alone. Blood Disgusting may be convinced that this is going to happen, but we’re not so sure. In fact, until we hear hard evidence, we think it’s all just bogus. We wouldn’t be surprised to see Lionsgate whip up some non-literary sequels to ‘Twilight’ or craft more adventures in the series’ universe, but a reboot? Don’t count on it.

Please let us be right about this one.