Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.

Here is part the show, Horse Of a Different Color

During the 1980s, Strawberry Shortcake became a huge fad for young girls throughout the United States. At the time, there were many related products, such as sticker albums, clothing, a video game by Parker Bros. entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600, and numerous other products. Several TV specials were made featuring the characters, one each year between 1980 and 1985, when the fad had waned. Kenner produced no new dolls or toys thereafter.