Magazine Sales Drop When Justin Beiber Is On The Cover

Think everything Justin Beiber touches turns to gold?  Not the case when it comes to magazine covers.  He doesn't sell magazines when his face graces the cover. 

For instance, Justin was featured on the cover of the February issue of 'Vanity Fair.'    Not only did the magazine not sell well, it was also the worst selling magazine in twelve years.  Other magazines, like 'People' and 'Teen Vogue' have also seen a drop in magazine sales when Justin is featured on their cover.  Why do you think he doesn't sell magazines?