Don't tell Amazon there's no hot toy this holiday.  The company's eReader, the Kindle, is turning out to be one of the hottest sellers this Christmas season.  Specifially, it's the Kindle Fire that's selling like, well, wildfire.

The Kindle Fire, seen as a viable opponent to Apple's iPad,

is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand.