The original Pitch Perfect grossed a modest $65 million at the domestic box office, which was just enough to justify a sequel. Three years later, Pitch Perfect 2 has just passed $160 million on a budget of only $29 million, so yeah, of course Universal is officially moving forward with Pitch Perfect 3. It turns out that a combination of snarky comedy and a capella remixes of pop hits is a license to print money. So much money.
The first ‘Pitch Perfect’ was a sleeper success, doing surprisingly solid business at the box office and earning equally solid reviews from critics. But it was home video that transformed this little a cappella comedy into a genuine sensation, instantly becoming the favorite film of 12-year-old girls (and their initially reluctant parents) all over the world. So the new ‘Pitch Perfect 2’ trailer arrives with the air of an event film. The sequel is not an underdog, but the Bigger, Flashier, and Louder follow-up that has the confidence to suggest that there is an entire franchise to be found here.
In the fall of 2013, APCO Worldside surveyed 70,000 people about the world’s biggest brands. They measured their responses in eight different ways—“understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.” The number one most loved company out of 600 choices: Disney.