Will This Make The Line At New Hartford’s Starbucks Shorter?

Any time I've made my way over to Starbucks in New Hartford, it's a commitment to wait in the line. And when I say a "commitment," most places have a space where you can leave if you don't want to wait in line. That's not the case for this location. You're stuck.

But, according to Delish, Starbucks is working on something that could (potentially) make the line shorter. Really, if I'm being honest, I just want my Pumpkin Spice Cold Brew and don't want to wait 15 minutes to get it.

Do you remember all of those limited edition drinks that they've come out with in the past...like the Unicorn Frappuccino or the Tie-Dye Frappuccino? Well, the company has made the decision to 'cut back' on making them. They've already been reducing the amount of times they're made this past year, but now they're scaling down even more. Andrew Charles, a research analyst at Cowen, wrote in a report the plans that Starbucks has moving forward.

If you're sad about this and wondering why they're stopping the creation of your favorite drinks, think about it like this:

If you were a barista at Starbucks, this drink gets introduced to you and honestly it sounds like a pain in the butt to make. But, you make them anyway. They take a long time to prepare. You FINALLY perfect the process of making them, and then *poof* the drink is no longer available. It's just too complicated and it's not worth the struggle for the baristas. It also slows down the stores and increases the wait time.

So, is that the reason why I'm waiting so long in the drive thru in New Hartford? Are all of you ordering these complicated drinks when I just want my pumpkin spice cold brew?

I'm keeping my fingers crossed that this helps. Faster lines = happier customers. I want to fall into the category of "happier customer."