It has worked for several other entertainers, like Jennifer Lopez and Taylor Swift, and now Jon Bon Jovi is the latest celeb to launch his own fragrance line. 

Bon Jovi has teamed up with Avon for the fragrances for men and women.  Unplugged for Him has a "woody floral musk fragrance" and Unplugged for Her is a "floral oriental perfume."  Both will be available this fall.