If you grew up in the 80s and 90s, you know all about scrunchies. Well, they're making a comeback - and there's some stuff you need to know.

First of all - who is bringing those scrunchies back? The life cycle of the scrunchie has been a distinctive one: from the de rigeur bracelet/ponytail holder of the late 80s, early 90s to the hair equivalent of "mom jeans." You definitely didn't want to be caught with a scrunchie past its prime time.

Now, thanks to VSCO girls, they're back. Now, what's a VSCO girl? VSCO (pronounced 'visco') is a photo editing app that has given birth to its own aesthetic. Let's be honest here, that aesthetic is going to remind you a LOT of what you wore in the 90s. I'm talking Birkenstocks, big sweatshirts, friendship bracelets, and yes, scrunchies. There's a whole cultural arm to the phenomenon. If you have 15 minutes you don't ever want to get back, read this pretty thorough explanation from Vox.com here.

Back to the scrunchies.

A friend reported that her son kept coming home with scrunchie after scrunchie, and she couldn't figure it out. Welp, your son has a few admirers. Girls give their scrunchies to boys they think are cute. Think of it as the modern equivalent of a lock of hair, but with less commitment.

If you're a girl mom, prepare to buy those things in bulk.


Bad news for moms though, I still don't think they're cool for us to wear. 

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