During my vacation to San Diego last October, my boyfriend and I went to a farmers market where I was instantly attracted to a colorful half set up table. I immediately walked over to see what these colorful bracelets were all about. There for the first time I met Pura Vida Bracelets.

What the most amazing part of this bracelet is its story.

“The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Every bracelet purchased helps provide full time jobs for local artisans in Costa Rica along with a donation of 1% back to The Surfrider Foundation through 1% for the Planet. The Surfrider Foundation is dedicated to protecting as well as preserving beaches and oceans worldwide”

Creating your own “wrist collection” is my favorite way to make a look your own and they make any plain outfit stand out. Pura Vida bracelets allow you to create your own style and give back at the same time. Combine these colorful waxed string bracelets with your watch, your charm bracelet, or perhaps go solo and or add another Pura Vida bracelet to make you stand out!

You can spot some of your favorite celebrities such as Lauren Conrad, David Beckham, Robert Downey Jr., and Paula Abdul sporting the bracelets all over Hollywood.

Look great! Stand out! Give Back!


(Story by Sara Rose)